Runako uye zvigadzirwa zvekuchengetedza munhu zvinowanzova zvigadzirwa zvinofambiswa neukoshi. Vatengi vanowanzosarudza zvitoro zvegirosari zvepamhepo, ma pharmacy epamhepo, mawebhusaiti epamutemo erunako uye ega ega ega, etc. Pakati pavo, akawanda-category retail e-commerce mapuratifomu akadai seAmazon ari nyore Inogutsa zvinodiwa zvepfungwa zvevatengi uye nekudaro inokwezva traffic yakawanda.
1. Kutarisisa kwe e-commerce musika
Kazhinji, runako uye musika wekutarisira wega wanga uchiratidza kukura, uye kutengesa kwepamhepo kuchawedzera muna 2022, asi kucharamba kuchinonoka kupfuura mwero wekukura muna 2020 na2021.
Parizvino, chikamu chekutarisira chakatora chikamu chikuru chemusika werunako uye wekutarisira wega, nekutengesa kwepasirese kwepamhepo kunoda kusvika US$120 bhiriyoni muna 2022, zvichienzaniswa neUS $79.4 bhiriyoni muna 2019. Kuenzaniswa nezvimwe zvidiki zverunako uye musika wekutarisira wega, iyo per capita yekushandisa level yeiyi subcategory zvakare yakakwira.
2. Kuongororwa kwemifananidzo yevatengi
Munguva yedenda, tsika dzekutenga dzevatengi dzakachinja zvishoma nezvishoma kuenda pamhepo, izvo zvaunza kudzvanywa kune vatengesi nemhando kuti vakurumidze kumhanya kweshanduko yedhijitari nekuvandudza kugona kwekuzadzisa zvinhu. Panguva imwecheteyo, kutengesa kwepamhepo panguva yedenda kwakachinjawo zvakanyanya. Kutengeswa kweEuropean online kwekutarisira kwemunhu muna 2020 kwakawedzera ne26% zvichienzaniswa ne2019.
Uye zvakare, runako uye vatengi vanochengeta vega muEurope vane mwero wakakwira wekushandisa. Vazhinji vatengi vepamhepo vanopedza mari inodarika US$120 pamwedzi paavhareji, uye 13% yevatengi vepamhepo vanopedza mari inosvika US$600 pamwedzi. Panguva imwecheteyo, ruzhinji rwerunako rwepamhepo uye vatengi vega vega ndevechizvarwa chemireniyumu. Vatengi vane makore makumi maviri nemashanu kusvika makumi matatu nemana vanoverengera 32% yerunako uye vatengi vega uye 29% yehuwandu hwevatengi vepamhepo.
25% yevatengi vepamhepo vekuEurope vanoti vanogona kutenga runako uye zvigadzirwa zvekuchengeta pamhepo pane muchitoro, izvo zvakakwira zvakanyanya kupfuura 15% kuMiddle East uye 8% muAfrica. Chiyero ichi chicharamba chichichinja sezvo huwandu hwerunako uye vatengi vanochengeta vanhu muMiddle East huri kuramba huchiwedzera.
Mutengo uye nyore kwematanho epamhepo zvakakosha kune vatengi. 38% yevatengi veBritish vachasarudza zvakananga nzira dzepamhepo dzekutenga. Ivo "havana basa kuti vanotenga kupi, chero bedzi chigadzirwa chichishandiswa". 40% yevatengi veUS, 46% yevatengi veAustralia uye 48% yevatengi veGerman vane maonero akafanana. Naizvozvo, mwero wekuchengetedza kwevatengi mumatanho evatengesi vepamhepo unozonyanya kukosha.
Kana vatengi vekuEurope vakabvunzwa kuti sei vachisarudza yechitatu-bato e-commerce mapuratifomu, zvikonzero zvikuru zvavanopa mutengo (73%) uye nyore (72%). Sezvo vatengi munyika dzakawanda vakatarisana nekukwira kwemitengo uye mutengo wematambudziko ekurarama, zvakanakira nzira dzepamhepo zvichawedzerwa.
3. Kuongororwa kwemusika weMatunhu Makuru Matatu
Europe ndiyo musika mukuru wedunhu werunako uye chikamu chekuchengeta munhu, asi Middle East neAfrica dzine mazinga ekukura akakwira.
• kuMiddle East
Nekuda kwehuwandu hwavo hwakakura, Iran neTurkey ndiyo misika yekunaka uye yekuchengeta vanhu muMiddle East, ine saizi yemusika yeUS $ 6.7 bhiriyoni muna 2022.
Huwandu hweIsrael hunosvika 9.2 miriyoni idiki kwazvo pane yeIran kana yeTurkey 84 miriyoni, asi vatengi vemunyika vanopedza yakawanda muchikamu cherunako uye chega chega.
Vatengi vechidiki kuMiddle East vanoda chaizvo kushandisa ma smartphones uye social media, uye iyo per capita GDP yedzimwe nyika zvakare yakakwira zvakanyanya. Vatengi vekuMiddle East vanoti mapuratifomu ebato rechitatu ndiyo nzira yavanofarira kutenga, iyo iri padanho nevatengi vekuAsia.3. Kuongororwa kweMusika kweMatunhu Makuru Matatu
Europe ndiyo musika mukuru wedunhu werunako uye chikamu chekuchengeta munhu, asi Middle East neAfrica dzine mazinga ekukura akakwira.
• kuMiddle East
Nekuda kwehuwandu hwavo hwakakura, Iran neTurkey ndiyo misika yekunaka uye yekuchengeta vanhu muMiddle East, ine saizi yemusika yeUS $ 6.7 bhiriyoni muna 2022.
Huwandu hweIsrael hunosvika 9.2 miriyoni idiki kwazvo pane yeIran kana yeTurkey 84 miriyoni, asi vatengi vemunyika vanopedza yakawanda muchikamu cherunako uye chega chega.
Vatengi vechidiki kuMiddle East vanoda chaizvo kushandisa ma smartphones uye social media, uye iyo per capita GDP yedzimwe nyika zvakare yakakwira zvakanyanya. Vatengi kuMiddle East vanoti mapuratifomu ebato ndiyo yavanoda kutenga nzira, iri padivi nevatengi muAsia.
Nguva yekutumira: Kubvumbi-04-2023
