Runako uye zvigadzirwa zvekuchengetedza munhu zvinowanzova zvigadzirwa zvinofambiswa neukoshi.Vatengi vanowanzosarudza zvitoro zvepa online grocery, online pharmacy, mawebhusaiti epamutemo erunako uye ega ega emhando, etc. Pakati pavo, akawanda-category retail e-commerce mapuratifomu akadai seAmazon ari nyore Inogutsa zvinodiwa zvepfungwa zvevatengi uye nekudaro inokwezva yakawanda traffic.

1. Kutarisisa kwe e-commerce musika

Kazhinji, runako uye musika wekutarisira wega wanga uchiratidza kukura, uye kutengesa kwepamhepo kuchawedzera muna 2022, asi kucharamba kuchinonoka kupfuura mwero wekukura muna 2020 na2021.

Parizvino, chikamu chekutarisira chakatora chikamu chikuru chemusika werunako uye wekutarisira wega, nekutengesa kwepasirese kwepamhepo kunoda kusvika US$120 bhiriyoni muna 2022, zvichienzaniswa neUS$79.4 bhiriyoni muna 2019. toothpaste and deodorants, reaching a wider consumer audience.Kuenzaniswa nezvimwe zvidiki zverunako uye musika wekutarisira wega, iyo per capita yekushandisa level yeiyi subcategory zvakare yakakwira.

2. Kuongororwa kwemifananidzo yevatengi

Munguva yedenda, tsika dzekutenga dzevatengi dzakachinja zvishoma nezvishoma kuenda pamhepo, izvo zvaunza kudzvanywa kune vatengesi nemhando kuti vakurumidze kumhanya kweshanduko yedhijitari nekuvandudza kugona kwekuzadzisa zvinhu.

25% yevatengi vepamhepo vekuEurope vanoti vanogona kutenga runako uye zvigadzirwa zvekuchengeta pamhepo pane muchitoro, izvo zvakakwira zvakanyanya kupfuura 15% kuMiddle East uye 8% muAfrica.

Mutengo uye kuve nyore kwenzira dzepamhepo dzakakosha kune vatengi.38% yevatengi veBrituman vanozosarudza zvakananga manhamba ekutenga.Ivo "havana hanya kuti vanotenga kubva, chero bedzi chigadzirwa chichishandisika".40% yeUS vatengi, 46% yevatengi vekuAustralia uye 48% yevatengi veGerman vanobata iwo maonero akafanana.Naizvozvo, nhamba dzevatengi vevatengi muzvinyorwa zveMatengesi:

Kana vatengi vekuEurope vakabvunzwa kuti sei vachisarudza yechitatu-bato e-commerce mapuratifomu, zvikonzero zvikuru zvavanopa mutengo (73%) uye nyore (72%).Sezvo vatengi munyika dzakawanda vakatarisana nekukwira kwemitengo uye mutengo wematambudziko ekurarama, zvakanakira nzira dzepamhepo zvichawedzerwa.

3. Kuongororwa kwemusika weMatunhu Makuru Matatu

• kuMiddle East

Nekuda kwehuwandu hwavo hwakakura, Iran neTurkey ndiyo misika yekunaka uye yekuchengeta vanhu muMiddle East, ine saizi yemusika yeUS $ 6.7 bhiriyoni muna 2022.

Huwandu hweIsrael hunosvika 9.2 miriyoni idiki kwazvo pane yeIran kana yeTurkey 84 miriyoni, asi vatengi vemunyika vanopedza yakawanda muchikamu cherunako uye chega chega.

Vatengi vechidiki kuMiddle East vanoda chaizvo kushandisa ma smartphones uye social media, uye iyo per capita GDP yedzimwe nyika zvakare yakakwira zvakanyanya.Vatengi vekuMiddle East vanoti mapuratifomu ebato rechitatu ndiyo nzira yavanofarira kutenga, iyo iri padanho nevatengi vekuAsia.3.Kuongorora Kwemusika kweMatunhu Makuru Matatu

Europe ndiyo huru yemusika wedunhu rerunako uye chikamu chomunhu chengetedza, asi Middle East uye Africa ine yakakwira kukura mitengo.

• kuMiddle East

Nekuda kwehuwandu hwavo hwakakura, Iran neTurkey ndiyo misika yekunaka uye yekuchengeta vanhu muMiddle East, ine saizi yemusika yeUS $ 6.7 bhiriyoni muna 2022.

Huwandu hweIsrael hunosvika 9.2 miriyoni idiki kwazvo pane yeIran kana yeTurkey 84 miriyoni, asi vatengi vemunyika vanopedza yakawanda muchikamu cherunako uye chega chega.

Vatengi vechidiki kuMiddle East vanoda chaizvo kushandisa ma smartphones uye social media, uye iyo per capita GDP yedzimwe nyika zvakare yakakwira zvakanyanya.Vatengi kuMiddle East vanoti mapuratifomu ebato ndiyo yavanoda kutenga nzira, iri padivi nevatengi muAsia.