Pa track ye cross-border e-commerce, vatsva vanopinda vanogona kugara vachionekwa. Zhenai Meijia, anonyanya kutengesa zvigadzirwa zvemagumbeze, ndeimwe yemabhizinesi anotungamira muChina, anozviti ndiye "mambo wemagumbeze munyika". Mushure mekunyorwa pabhodhi guru reShenzhen Stock Exchange muna 2021, vanoisa mari vanga vachiikurudzira kuti imise e-commerce yekuyambuka.
Sekureva kwaHugo Cross-border, Zhenai Meijia anga achinyanya kuyedza bhizinesi remagetsi emagetsi muChina, rakadai seDouyin, Xiaohongshu, Kuaishou etc. Zvisineyi, maererano nekuburitswa kwazvino kwaZhenai Meijia, yakasarudza kuronga e-commerce yepasirese uye kuongorora kukura kwenzira nyowani.
01 Ronga akawanda kuyambuka-muganho e-commerce nzira
Zvigadzirwa zvikuru zvekambani magumbeze uye zvekurara (kits, quilt cores, pillow cores etc.). Panguva imwecheteyo, kambani inotengesa tumatauro tudiki, mbatya dzemumba, makapeti nemamwe machira nekurongedza. Bhizinesi rekunze rinotora 90% yemari. Muzvikamu zvitatu zvekutanga zva2022, mari yaZhenai Meijia yaisvika 687 miriyoni yuan uye purofiti yayo yaisvika 89.71 miriyoni yuan. Zvinoenderana nehuwandu hweChina Wool Textile Industry Association, mumakore matatu apfuura, Zhenai Meijia magumbeze zvigadzirwa zvakave pekutanga pamakwikwi emabhizinesi eChinese machira nembatya akarongwa neChina National Textile Industry Association.
Kuwedzera kune yechinyakare bhizinesi rekutengeserana kunze kwenyika, Real Aimejia akataura papuratifomu yekudyidzana muna Ndira 21 kuti yakatengeswa paAlibaba International webhusaiti, MadeinChina uye 1688 mhiri e-commerce mapuratifomu. Kana iri yeAmazon nemamwe chiteshi, True Love Meijia haina kuburitsa. Kutsvaga kwaHugo kuyambuka paAlibaba's international site yakawana zvigadzirwa kubva kuTRUELOVE, rudzi rweTruelove, senge iri 100% polyester gumbeze repamba pazasi, mutengo uri pakati pemadhora maviri nemazana mashanu nemadhora gumi.
Hugo Cross-border yakaona kuti muna Kukadzi 2022, investor akabvunzawo kana bhizinesi raZhenai Meijia raivepo raisanganisira kuyambuka-e-commerce, asi panguva iyoyo yakapindura kuti haina. Sekureva kwaZhenai Meijia's 2022 semi-pagore mushumo, mari yayo yekutengesa pamhepo yaingova 2,768.13 yuan.
Nokudaro, haisi nguva refu Zhenaimei asati azarura bhizinesi rayo pa-cross-border e-commerce platforms dzakadai seAlibaba's International site, uye inogona kunge iri muhafu yechipiri ye 2022. Kune Rudo rwechokwadi runako musha, kuyambuka-muganhu e-commerce muedzo mutsva webhizimisi remvura.
01 Ronga akawanda kuyambuka-muganho e-commerce nzira
Zvigadzirwa zvikuru zvekambani magumbeze uye zvekurara (kits, quilt cores, pillow cores etc.). Panguva imwecheteyo, kambani inotengesa tumatauro tudiki, mbatya dzemumba, makapeti nemamwe machira nekurongedza. Bhizinesi rekunze rinotora 90% yemari. Muzvikamu zvitatu zvekutanga zva2022, mari yaZhenai Meijia yaisvika 687 miriyoni yuan uye purofiti yayo yaisvika 89.71 miriyoni yuan. Zvinoenderana nehuwandu hweChina Wool Textile Industry Association, mumakore matatu apfuura, Zhenai Meijia magumbeze zvigadzirwa zvakave pekutanga pamakwikwi emabhizinesi eChinese machira nembatya akarongwa neChina National Textile Industry Association.
Kuwedzera kune yechinyakare bhizinesi rekutengeserana kunze kwenyika, Real Aimejia akataura papuratifomu yekudyidzana muna Ndira 21 kuti yakatengeswa paAlibaba International webhusaiti, MadeinChina uye 1688 mhiri e-commerce mapuratifomu. Kana iri yeAmazon nemamwe chiteshi, True Love Meijia haina kuburitsa. Kutsvaga kwaHugo kuyambuka paAlibaba's international site yakawana zvigadzirwa kubva kuTRUELOVE, rudzi rweTruelove, senge iri 100% polyester gumbeze repamba pazasi, mutengo uri pakati pemadhora maviri nemazana mashanu nemadhora gumi.
Hugo Cross-border yakaona kuti muna Kukadzi 2022, investor akabvunzawo kana bhizinesi raZhenai Meijia raivepo raisanganisira kuyambuka-e-commerce, asi panguva iyoyo yakapindura kuti haina. Sekureva kwaZhenai Meijia's 2022 semi-pagore mushumo, mari yayo yekutengesa pamhepo yaingova 2,768.13 yuan.
Nokudaro, haisi nguva refu Zhenaimei asati azarura bhizinesi rayo pa-cross-border e-commerce platforms dzakadai seAlibaba's International site, uye inogona kunge iri muhafu yechipiri ye 2022. Kune Rudo rwechokwadi runako musha, kuyambuka-muganhu e-commerce muedzo mutsva webhizimisi remvura.
| marketing channel | Online kutengesa | Kutengesa kwakananga | kutengesa zvakananga |
| mari yebhizimisi | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| mari yekushandisa | 592.28 | 2,733,791.40 | 292,582,229.27 |
| gross profit rate | 78.60% | 53.19% | 20.28% |
| Mari yekushandisa yakawedzera kana kuderera kubva panguva imwe chete gore rapfuura | -1798.11 | -1,248,278.62 | 25,275,753.23 |
| Mari yekushanda yakawedzera kana kuderera kubva panguva imwechete gore rapfuura | -5,890.56 | -1,292,478.24 | 38,179,978.28 |
| Gross profit margin yakawedzera kana kudzikira kubva panguva imwe chete gore rapfuura | 120.57% | 9.99% | -5.28% |
Zhenai Meijia anobvuma kuti account yekutengesa yepamhepo ine chikamu chakaderera panguva ino, kunyanya sekuongorora uye kuchengeterwa kwemakambani matsva emangwana.
Zvinonzwisisika kuti gumbeze rekunze kunze kweZhenai Meijia rinotora nzira yekutengesa yakananga, iyo inogona kukamurwa kuva nzira nhatu: nzira yekutanga ndeyekuona kutengesa kwakananga kuburikidza neODM mode; Chechipiri ndechekuwana kutengesa kwakananga muOEM mode; Yechitatu ndeyekuwana yakananga kutengesa kweyakavanzika brand export modhi. Sekureva kwe2022 semi-pagore mushumo, mari inowanikwa nekutengesa zvakananga yakasvika 360 miriyoni yuan.
02 Inotarisa kuMiddle East, North Africa nemamwe misika
Nyika yedu ine epasirese akazara maindasitiri cheni uye yepamusoro-soro yekugadzira inofananidzira nhanho, inova hwaro hwekugadzira hwepasi hunonzwa, uye kugadzirwa kwekunzwa.
inonyanya kushandiswa kutengesa kunze kwenyika, kutengesa kwepamba kunogovana zvishoma. Sekureva kwehuwandu hwekutanga, muna 2021, China yakagadzira uye kutumira kunze kwenyika mazana maviri nemakumi matanhatu emamiriyoni emagumbeze emhando dzakasiyana, nekutengesa kunze kwemadhora mazana maviri nemakumi maviri nemasere emadhora ekuAmerica, achiverengera makumi matanhatu muzana ekutengeserana kwemagumbeze pasi rose.
Panyaya yenzvimbo yemusika, magumbeze eChinese anonyanya kutumirwa kuAfrica neMiddle East nyika, achiverengera chikamu che60% chemugove wemusika. Izvo zvakanyanya zvepakati uye zvepasi giredhi zvigadzirwa. Chigadzirwa chacho magumbeze epolyester, magumbeze ekotoni, magumbeze epolyester uye magumbeze akasanganiswa epolyester.
Kune rimwe divi, vanhu vemudunhu reArab vane tsika yekushandisa magumbeze sepakurara kuti vadziye. Munyika dzeArabhu, magumbeze anogona kushandiswa kwete sepamubhedha chete, asiwo sepamubhedha uye zvekushongedza zvinhu. Itsika yekutumira magumbeze sezvipo zvekuroora, kuzvara, kufa kwehama kana mitambo.
Uyezve, West Asia neNorth Africa nedzimwe nzvimbo dzeArabhu dzinonyanya kuoma nzvimbo dzerenje, tropical kana subtropical desert mamiriro ekunze, kushomeka kwemvura kwakanyanya, kusanaya kwemvura uye gwenga, uye carpet guruva rekuchengetedza basa rakanakisa, huruva haizobhururuka pakapeti, kwete chete kuchenesa mhepo uye kushongedza zvakatipoteredza. Panguva imwecheteyo, nokuti zvigadzirwa zvegumbeze zvinonyanya kupikisa tsvina, zviri nyore kuchenesa pane zvimwe zvigadzirwa, uye zvinogona kushandiswa muhuwandu hwakawanda hwezviitiko. Naizvozvo, kune kudiwa kukuru kwemagumbeze kuMiddle East. Zvakare, nekuda kwekushomeka kwezviwanikwa zvemvura munyika dzeArab, magumbeze haasukwe muhupenyu hwezuva nezuva uye anonyanya kushandiswa sezvinhu zvinoraswa zvevatengi. Vanhu veko vanochinja magumbeze nguva zhinji.
Naizvozvo, zvigadzirwa zvegumbeze zveJinaimei Family zvinonyanya kuzivikanwa nevatengi kuMiddle East, Africa nemimwe misika, uye musika wemusika uchiri kuwedzera. Kunyangwe hazvo misika yeEurope neAmerica iri imwe yemisika ine kudiwa kukuru kwemagumbeze pasi rose, yave “misika iri kusimukira” yemabhizimusi epamusha akaita seZhenai Meijia, nekuti nyika dzemuEurope neAmerica dzinonyanya kupinza magumbeze epakati nepamusoro. Nekudaro, nekuda kwekuenderera mberi kwekuvandudza tekinoroji yeEuropean neAmerica machira ekutemerwa kunze kwenyika, kudzvanywa kwemabhizinesi ekunze kuri kuwedzera zvishoma nezvishoma.
Misika Yakakura & Zvigadzirwa (s)
| Main Markets | Mari Yese (%) |
| Mid East | 33.08% |
| South Asia | 13.85% |
| North America | 11.54% |
| Domestic Market | 6.92% |
| Africa | 6.15% |
| Eastern Europe | 5.38% |
| South America | 5.37% |
| Northern Europe | 4.62% |
| Eastern Asia | 3.85% |
| Southern Europe | 3.85% |
| Southern Asia | 3.08% |
Sezvinoonekwa kubva pa "kutengesa kugona" kweAlibaba International webhusaiti, maererano nemari, Zhenai Meijia inoverengera chikamu chikuru muMiddle East, chakakwira se33.08%, ichiteverwa neSouth Asia, North America nemamwe matunhu.
Nekudaro, maererano nenzvimbo yemusika, Zhenai Meijia ari kuyedzawo kuwedzera. Dacron gumbeze seimba inodhura-inoshanda uye zvigadzirwa zvekutandara zvishoma nezvishoma zvakavandudza chinzvimbo chayo, uye nzvimbo yekuda kwekushandisa yakawedzera zvishoma nezvishoma. Zvinonzi pari zvino, vatengi veZhenai Meijia muEurope, America neSoutheast Asia vakawedzera mirairo yavo yemagumbeze epolyester, uye vanoratidza kukura kwakanaka, izvo zvinotarisirwa kuve musika mutsva unokosha wekambani mune ramangwana.
Sekureva kwaHugo Cross-border, nzvimbo yeZhenai Family muZhejiang ine zvimwe zvakanakira bhizinesi rayo rekutengesa kunze. Chiteshi chekutakura kunze kwenyika chechimwe chikamu chayo Zhenai Blanket uye Zhenai Meijia Blanket inowanzove Ningbo Port. Makambani maviri aya angangoita maawa matatu 'kutyaira kubva kuNingbo Port, iyo iri pedyo nechiteshi chengarava, iyo inobatsira kuchengetedza mutengo wekufambisa uye kuona kuendesa panguva.
Zhenai Meijia akaburitsa pachena kuti kurongeka kwazvino kuri muruoko kwakaringana, mune ramangwana richaomerera kumisika yakawanda, vatengi vakawanda, nzira yekushambadzira yakawanda, uye nerubatsiro rwematanho epamhepo neasina mhepo, anogara achivandudza chikamu chemisika iri kusimukira yakadai seEurope neUnited States nemusika wepamusha, mukuwedzera, kuburikidza nekuvandudzwa kwemafuremu efuremu uye kugadzira mamwe magumbeze emakapeti.
Nguva yekutumira: Feb-17-2023
