Mercado: 62% yevatengi vekuMexico vanoshandiswa kutsvaga zvigadzirwa zvavanoda online
Munguva ichangopfuura, kuitira kuti tinyatsonzwisisa maitiro ekutenga uye maitiro evatengi veMexico, Mercado Libre Ads yakaita chidzidzo uye yakawana kuti vatengi veMexico vanonyanya kujaira kutsvaga zvigadzirwa zvavanoda kutenga pamawebhusaiti e-commerce.
Zvinoenderana nedata, 62% yevatengi vekuMexico vakati vanowanzo tsvaga zvavanoda zvigadzirwa kuburikidza nekutsvaga pamhepo.Pakati pavo, 80% yevatengi vekuMexico vanowanzo tsvaga chinonangwa chigadzirwa chakanangana ne e-commerce chikuva.Zvinogona kuoneka kuti maitiro ekutenga evatengi veMexico anowirirana zvakanyanya nemaitiro aripo.Vanotsvaga hutsva, vanotsigira maitiro, uye vanoteerera kune zvemitambo uye hutano, kunyanya mukutarisira kwemunhu.Iwo mapoka ane kukurumidza kukurumidza kutsvaga paMexico e-commerce mapuratifomu ndeaya anotevera:
Auto zvikamu (+49%)
Audio & Vhidhiyo (+ 41%)
Zvipfeko, mabhegi uye shangu (+ 39%)
Kuenzaniswa nekare, mapoka anotevera achiri mumamiriro ekukura anoramba achikura, kunyangwe mwero wekukura wakadzikira:
Mitambo nekugwinya (+16%)
Nharembozha & Runhare (+14%)
Komputa (+14%)
Pamusoro pekuwedzera kwakakosha kwevhoriyamu yekutsvaga yezvikamu zvechigadzirwa, huwandu hwekutsvaga kwemazwi ane mukurumbira hunowanzoitika.Maererano neMercado Libre Ads data, epamusoro gumi buzzwords anonyanya kushandiswa nevashandisi veInternet muMexico muna 2022 ndeaya:
Agendas 2022,Baby Yoda,Bratz,Pride,Cepillo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
Pamusoro pezvo, Mercado Libre Ads yakagoverawo imwe data inonakidza, inoratidza kuti vatengi veMexico vanonyanya kuvhurika kutenga.Chekutanga pane zvese, takaona kuti vatengi vekuMexico vane hushamwari hwakatipoteredza.98% yevatengi vekuMexico vakati vane pfungwa yekushandiswa kwakasimba.Zvinotonyanya kufadza, izwi rekuti "kudada" (chiyero che LGBTQ + nharaunda) rinotsvakwa zvakapetwa kagumi papuratifomu yeMeikeduo kupfuura zvayaive muna 2021, kunyanya zvinhu zvakaita sembatya, hembe neshangu.Mercado Libre inoramba iri imwe yeanofarira nzvimbo dzekutenga dzevaMexico.Zvinoenderana neongororo ichangoburwa neTandem Up (GrupoViko market professional agency), Mercado Libre ine 97% yekuziva pakati pevatengi veMexico uye mwero wekupinda mumusika we85% muMexico, ichipfuura iyo US e-commerce hofori yeAmazon.
Muna 2022, Mexico yave imwe yenzvimbo dzinoshanda kwazvo dzee-commerce mapuratifomu muLatin America, uye ine dhigirii repamusoro rekutora chikamu kwevatengi.Yayo e-commerce yekukura mwero ichasvika 55%, uye nhamba yevashandisi ichasvika 82 miriyoni.Kukura nekukurumidza kweMexican e-commerce musika hakusi chete nekuda kwekuti e-commerce chikuva inopa vatengi vane hupfumi hwakasiyana. zvezvigadzirwa kuti zvisangane nezvavanoda zvakasiyana-siyana zvekutenga, asiwo nekuti e-commerce chikuva chinoshingaira kuvandudza chekufambisa uye ruzivo rwekutakura, senge "Ahorita" mushandirapamwe, unoda kuti vatengesi vapedze kuodha mukati memaawa makumi maviri nemana.
Kutaura chokwadi, izvo zvinodiwa kuti nguva yenguva yezviratidziro uye zvekufambisa zvichave zvakakwirira.Kazhinji panguva ino, munhu wese achasarudza kuratidza kutumira kana kutakura kwemhepo.Iyo nguva yekupedzisira ndeye mazuva 3-5 ekushanda, uye nguva yekufambisa kwegungwa ndeye mazuva anenge makumi matatu nemashanu, ayo anozobata ruzivo rwemutengi.kunzwa.Muna 2023, Mexico yave imwe yenzvimbo dzinoshanda zvakanyanya kune e-commerce mapuratifomu muLatin America, uye simba rekushandisa revatengi riri kukura nekukurumidza.
Nguva yekutumira: May-18-2023
