Mercado: 62% yevatengi vekuMexico vanoshandiswa kutsvaga zvigadzirwa zvavanoda online
Munguva ichangopfuura, kuitira kuti tinzwisise zvizere maitiro ekutenga uye maitiro evatengi veMexico, Mercado Libre Ads yakaita chidzidzo uye yakawana kuti vatengi veMexico vanonyanya kujaira kutsvaga zvigadzirwa zvavanoda kutenga pamawebhusaiti e-commerce.
Zvinoenderana nedata, 62% yevatengi vekuMexico vakati vanowanzo tsvaga zvavanoda zvigadzirwa kuburikidza nekutsvaga pamhepo. Pakati pavo, 80% yevatengi vekuMexico vanowanzo tsvaga chinonangwa chigadzirwa chakanangana ne e-commerce chikuva. Zvinogona kuoneka kuti maitiro ekutenga evatengi veMexico anowirirana zvakanyanya nemaitiro aripo. Vanotsvaga hutsva, vanotsigira maitiro, uye vanoteerera kune zvemitambo uye hutano, kunyanya mukutarisira kwemunhu. Iwo mapoka ane kukurumidza kukurumidza kutsvaga paMexico e-commerce mapuratifomu ndeaya anotevera:
Auto zvikamu (+49%)
Audio & Vhidhiyo (+41%)
Zvipfeko, mabhegi uye shangu (+ 39%)
Kuenzaniswa nekare, mapoka anotevera achiri mumamiriro ekukura anoramba achikura, kunyangwe mwero wekukura wakadzikira:
Mitambo nekugwinya (+16%)
Nharembozha & Runhare (+14%)
Komputa (+14%)
Pamusoro pekuwedzera kwakakosha kwevhoriyamu yekutsvaga yezvikamu zvechigadzirwa, huwandu hwekutsvaga kwemazwi ane mukurumbira hunowanzoitika. Maererano neMercado Libre Ads data, epamusoro gumi buzzwords anonyanya kushandiswa nevashandisi veInternet muMexico muna 2022 ndeaya:
Agendas 2022,Baby Yoda,Bratz,Pride,Cepillo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
Pamusoro pezvo, Mercado Libre Ads yakagoverawo imwe data inonakidza, inoratidza kuti vatengi veMexico vanonyanya kuvhurika kutenga. Chekutanga pane zvese, takaona kuti vatengi vekuMexico vane hushamwari hwakatipoteredza. 98% yevatengi vekuMexico vakati vane pfungwa yekushandiswa kwakasimba. Zvinotonyanya kufadza, izwi rekuti "kudada" (chiyero che LGBTQ + nharaunda) rinotsvakwa zvakapetwa kagumi papuratifomu yeMeikeduo kupfuura zvayaive muna 2021, kunyanya zvinhu zvakaita sembatya, hembe neshangu. Mercado Libre inoramba iri imwe yeanofarira nzvimbo dzekutenga dzevaMexico. Zvinoenderana neongororo ichangoburwa neTandem Up (GrupoViko market professional agency), Mercado Libre ine 97% yekuziva pakati pevatengi veMexico uye mwero wekupinda mumusika we85% muMexico, ichipfuura iyo US e-commerce hofori yeAmazon.
Muna 2022, Mexico yave imwe yenzvimbo dzinoshanda kwazvo dzee-commerce mapuratifomu muLatin America, uye ine dhigirii repamusoro rekutora chikamu kwevatengi. Kukura kwayo kwe e-commerce kukura kuchasvika 55%, uye huwandu hwevashandisi huchasvika mamirioni makumi masere nemaviri.Kukura nekukurumidza kwemusika weMexican e-commerce hakungokonzerwi nekuti iyo e-commerce chikuva inopa vatengi hupfumi hwakasiyana hwezvigadzirwa kuti vasangane nezvavanoda zvakasiyana-siyana zvekutenga, asiwo nekuti iyo e-commerce chikuva inoshingaira kuvandudza zvekufambisa uye ruzivo rwekutakura, senge "Ahorita kurongedza maawa maviri"
Zvichireva kutaura, izvo zvinodikanwa zvekuenderana nenguva kwe Logistics uye zvekufambisa zvichave zvakakwirira. Kazhinji panguva ino, munhu wese achasarudza kuburitsa pachena kana kutakurwa nendege. Nguva yacho ndeye 3-5 mazuva ekushanda, uye nguva yekufambisa kwegungwa inenge 35-45 mazuva, izvo zvichakanganisa ruzivo rwemutengi. kunzwa. Muna 2023, Mexico yave imwe yenzvimbo dzinoshanda zvakanyanya kune e-commerce mapuratifomu muLatin America, uye simba rekushandisa revatengi riri kukura nekukurumidza.
Nguva yekutumira: May-18-2023
