Makwikwi emusika we-e-commerce musika ari kuramba achiwedzera, uye vatengesi vazhinji vari kushingaira kutsvaga misika iri kusimukira. Muna 2022, e-commerce yeLatin America ichakura nekukurumidza pakukura kwe20.4%, saka kugona kwayo kwemusika hakugone kurerutswa.
Kusimuka kwemusika-muganho e-commerce musika muLatin America kwakavakirwa pane anotevera mamiriro:
1. Nyika yacho yakakura uye vanhu vakawanda
Nzvimbo yepasi ndeye 20.7 miriyoni mativi emakiromita. Kubva muna Kubvumbi 2022, huwandu hwevanhu hunosvika mazana manomwe emamiriyoni, uye huwandu hwevanhu hunoita kunge hudiki.
2. Kukura kweupfumi kwakasimba
Maererano nemushumo wakamboburitswa neUnited Nations Economic Commission yeLatin America neCaribbean, hupfumi hweLatin America hunotarisirwa kukura ne3.7% muna 2022. Pamusoro pezvo, Latin America, sedunhu rine huwandu hwehuwandu hwehuwandu hwemaguta uye chiyero pakati penyika dzichiri kusimukira nematunhu, ine mwero wekukura kwemaguta, izvo zvinopa hwaro hwakanaka hwekusimudzira makambani eInternet.
3. Kukurumbira kweInternet uye Kushandiswa Kwakawanda Kwemafoni
Kupinda kwayo kweInternet kunodarika 60%, uye vanopfuura 74% yevatengi vanosarudza kutenga online, kuwedzera kwe19% pamusoro pe2020. Nhamba yevashandisi vepaIndaneti munharaunda inotarisirwa kukwira kubva ku172 mamiriyoni kusvika ku435 mamiriyoni ne2031. Maererano neForrester Research, kushandiswa kwepaIndaneti muArgentina, Brazil, Chile, Colombia29 29 bhiriyoni mu Colombia20 US$ 29, Mexico uye 2031 .
Parizvino, iwo makuru e-commerce mapuratifomu mumusika weLatin America anosanganisira Mercadolibre, Linio, Dafiti, Americanas, AliExpress, SHEIN uye Shopee. Zvinoenderana neplatform yekutengesa data, iwo anonyanya kufarirwa zvigadzirwa zvikamu mumusika weLatin America ndeaya:
1. Zvigadzirwa zvemagetsi
Musika wayo wemagetsi evatengi unotarisirwa kuona kukura kwakanyanya mumakore mashoma anotevera, uye sekureva kweMordor Intelligence data, huwandu hwekukura kwegore panguva ya2022-2027 inotarisirwa kusvika 8.4%. Vatengi vekuLatin America vari kuonawo kuwedzera kudiwa kwezvinhu zvakangwara, zvishandiso zvekumba uye mamwe matekinoroji epamba, vachitarisa nyika dzakaita seMexico, Brazil neArgentina.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
2. Kutandara uye varaidzo:
Musika weLatin America une kudiwa kukuru kwemitambo consoles uye matoyi, anosanganisira emitambo consoles, remote control uye peripheral accessories. Nekuti chikamu chevanhu vane makore 0-14 muLatin America chasvika 23.8%, ndivo vane simba rekushandisa matoyi nemitambo. Muchikamu ichi, zvigadzirwa zvinonyanya kufarirwa zvinosanganisira vhidhiyo yemitambo consoles, mitambo inofamba, matoyi emhando, zvidhori, mitambo yemitambo, mitambo yebhodhi, uye matoyi akapfava, pakati pezvimwe.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
3. Midziyo yemumba:
Zvishandiso zvemumba chikamu chakakurumbira chechigadzirwa mumisika yeLatin America e-commerce, nevatengi veBrazil, Mexican neArgentina vanotyaira kukura kwechikamu ichi. Sekureva kweGlobaldata, kutengeswa kwemidziyo yemumba mudunhu iri kuchawedzera ne9% muna 2021, nemutengo wemusika wemadhora bhiriyoni gumi nematatu. Vatengesi vanogona zvakare kutarisa nezvekushandisa mukicheni, senge air fryer, mapoto ane mabasa akawanda uye kitchenware seti.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
Mushure mekupinda mumusika weLatin America, vatengesi vangawedzera sei kuvhura musika?
1. Nangidzira ngwariro pazvinodikanwa zvomunzvimbomo
Remekedza chigadzirwa chakasiyana nezvinodiwa zvevashandisi venzvimbo, uye sarudza zvigadzirwa nenzira yakananga. Uye kusarudzwa kwezvikamu kunofanirwa kuenderana nechitupa chemuno chinoenderana.
2. Nzira yekubhadhara
Cash ndiyo inonyanya kufarirwa nzira yekubhadhara muLatin America, uye chikamu chayo chekubhadhara nhare chakakwira zvakare. Vatengesi vanofanira kutsigira nzira dzekubhadhara dzemunharaunda kuti vavandudze ruzivo rwevashandisi.
3. Social Media
Sekureva kwe eMarketer data, vanhu vangangosvika mamirioni mazana mana mudunhu rino vachashandisa masocial platform muna 2022, uye ichave dunhu rine huwandu hukuru hwevashandisi vesocial media. Vatengesi vanofanirwa kushandisa zviri nyore social media kubatsira nekukurumidza kupinda mumusika.
4. Logistics
Iko kusungirirwa kwezvinhu muLatin America kwakadzikira, uye kune yakawanda uye yakaoma mirau yemuno. Semuyenzaniso, Mexico ine mirau yakasimba pamusoro pemvumo yetsika dzekunze, kuongorora, mutero, chitupa, etc. Senyanzvi yekuyambuka muganhu e-commerce logistics, DHL e-commerce ine mutsara wakavimbika uye unoshanda weMexico wakatsaurirwa kugadzira mhinduro yekufambisa yekupedzisira kune vatengesi.
Nguva yekutumira: Kubvumbi-17-2023
