Mushure mekuchenesa, kugadzira jecha, kuunganidza, uye kupenda, mushandisi haangowana chete chidimbu chitsva chefenicha, asi anogona zvakare kuvhura iyo traffic password pasocial media.
Mumakore achangopfuura, kugadziridzwa kwakadai kweimba / yadhi uye DIY-themed mavhidhiyo ave akakurumbira kune mhiri kwemakungwa social media. Misoro irikuitika #homeproject uye #gardening paTikTok yakasvika 7.2 bhiriyoni uye 11 bhiriyoni maonero zvichiteerana. Kubatsirwa nekukwira uku mukuvandudza imba, chikamu cheDIY zvishandiso chakura zvakanyanya pamapuratifomu makuru e-commerce, kuvhura mikana mikuru yebhizinesi.
DIY tsika yakakurumbira, ichibereka mazana emabhiriyoni egoridhe track
Munyika dzeEurope neAmerica, mwero wevaridzi vedzimba dzemhuri imwe chete nezvivanze zvepachivanze wakakwira. Munguva yedenda, vanhu vanopedza nguva yakawanda vari pamba. Kugadziridza mhoteredzo yemusha uye kuronga magadheni zvishoma nezvishoma zvazova chinhambwe chepamba chemhuri dzakawanda. Mukuwedzera, nekuda kwezvinhu zvakadai sekukwira kwemari kune dzimwe nyika uye kudhura kwevashandi, veEurope neAmerica vanowanzotevedzera mutemo we "edza kusawana vashandi kana iwe uchikwanisa kuzviita iwe pachako" kana zvasvika pakugadzirisa imba nekugadzirisa imba. kukura kwe.
Zvinoenderana neongororo, iyo yepasi rose DIY imba yekuvandudza musika wekutengesa inokwana US$848.2 bhiriyoni muna 2021, uye inotarisirwa kusvika US$1,278 bhiriyoni panosvika 2030, ine musanganiswa wepagore wekukura kwe4.37% kubva 2022 kusvika 2030.
1. FinancesOnline, sangano rekunze rine chiremera, rakazivisa zvikamu zveAmazon zviri kukurumidza kukurumidza kuitika muna 2022, kusanganisira maturusi uye DIY ekugadzirisa dzimba, pamwe nepatio, lawn uye magadheni zvikamu zviri pamusoro pezvitanhatu.
2. Muna 2022, chiyero chepasi rose cheAliExpress zvishandiso nemarambi chichawedzera ne3% gore negore, kuchengetedza kukura kwakanaka, iyo Europe inotora 42%, Russia inotora 20%, United States 8%, Brazil 7%, Japan neSouth Korea 5%.
3. PaManoMano, Europe inotungamira e-commerce chikuva chemidziyo yemumba, kurima gadheni neDIY, chikamu chemidziyo chakachengeta mwero wepagore wekukura we15%.
Muchokwadi, iyo indasitiri yezvishandiso sese inoratidzwa nekugadzikana, uye kunyangwe panguva yedambudziko remari, musika wakachengeta imwe nhanho yekusimba. Munguva yedenda repashure pedenda, modhi yehofisi iri kure yakabatanidzwa zvakare muhupenyu hwevanhu vekuEurope neAmerica, uye kutsvaga kwevanhu kuvandudza mamiriro emhuri yavo uye hupenyu hwehupenyu hunoenderera mberi. Aya masaini anoratidza kuti kuchine yakawanda nzvimbo yekukura mune DIY chishandiso zvigadzirwa.
China electric tool industry pasi pe tuyere
Kudzokera kune ketani yekugovera, ikozvino magetsi ekushandisa indasitiri chain muChina yakwana, uye akasiyana mabhenefiti akaumbwa akaumbwa munzvimbo dzepamusoro, dzepakati uye dzakaderera dzeindasitiri. Zvinoenderana nenhamba kubva kuElectric Tool Branch yeChina Electrical Equipment Industry Association, anopfuura makumi masere neshanu muzana emagetsi anoshandiswa pasi rose anogadzirwa muChina, uye maChina emagetsi maturusi emagetsi anotengesa kunze anotora chikamu che40% chepasi rose chinotengeswa kunze kwemidziyo yemagetsi.
Lusigang Town, Qidong Guta, Nantong Guta, Jiangsu Province ndiyo "Hometown yeSimba Zvishandiso" muChina. Kare, makambani emagetsi eQidong ainyanya kutarisana nemusika wepamba, kana kutora chikamu muchikamu chepasi rose chevashandi kuburikidza neOEM neOEM. Kugadzirwa kwegore negore uye kutengesa kwezvishandiso zvemagetsi pano zvinodarika 50 bhiriyoni yuan, zvichiverengera zvinopfuura makumi matanhatu muzana ezvese zvekutengesa kwenyika [4].
Nekudaro, mumakore achangopfuura, Qidong's electric tool indasitiri iri kutarisa kukurumidza kushandura uye kusimudzira kuburikidza nemaitiro akadai sehunyanzvi hwekuvandudza tekinoroji, dhiraivha yekunze, kusimudzira chiyero, uye manejimendi emhando. Boka remakambani makuru uye ane simba emagetsi emagetsi apedza kushandurwa kwemhando dzavo. Panguva imwecheteyo, yakashanduka kubva pakurwa kwega kuenda kubudiriro yeboka, uye yakatora chikamu muchirongwa chenyika che "dual cycle" kuti ikurumidze kumhanya kwe "kubuda".
Hugo payakashanyira bhandi reindasitiri yemagetsi eQidong gore rapfuura, zvakazivikanwa kuti Jiangsu Dongcheng Electric Tool Co., Ltd., bhizinesi rinotungamira munharaunda uye zvakare inotungamira mhando muindasitiri yemagetsi yeChina, yakatanga kukurumidza kuita hurongwa hwekudyidzana nedzimwe nyika kubva muna 2013. muShanghai muna 2021, tichitarisira kushandisa kuyambuka-muganho e-commerce uye mamwe mafomati matsva ekutengeserana ekunze kuti acheke mukati, kuburikidza neinternet + offline Omni-channel marongero, Edza kuita pundutso mumisika yemhiri kwemakungwa yeEurope neAmerica.
Haasi chete mabhizinesi ari kutungamira ari kukurumidza kupinda kwavo, asiwo mafekitori mazhinji emuno ari kugamuchira iyi nzira nyowani yekutengeserana kunze kwenyika panguva yegoridhe yekuyambuka-muganho e-commerce iri kuwedzera kubata mafungu matsva ebudiriro.
Mumwe anoona nezveimwe fekitari akati: “Tiri kugadzira lithium battery charging tool kits. Tave nemakore akawanda kudaro tiri OEM yemhando huru dzekunze kwenyika, uye tine chivimbo chakakwana mukushanda nekuchengetedzwa kwezvigadzirwa. Zvichienzaniswa nevamwe vanogadzira mhiri kwemakungwa, maturusi emagetsi eQidong ane mutengo wakakura. bhizinesi rekuyambuka miganhu rakaramba richikura mumakore maviri apfuura. "
Mukuona kwemunhu ari kutungamira, hwaro hwakasimba hweindasitiri ndeimwe yemakwikwi eQidong emagetsi maturusi ekukwira mhepo nemafungu mhiri kwemakungwa. Panguva imwecheteyo, akanzwawo zvakanyanya kuwedzera kusimba kwekuyambuka e-commerce mamiriro muNantong mumakore achangopfuura. "Nantong yakaunza mitemo yakawanda inobatsira kuyambuka muganhu e-commerce. Kunewo mamwe mabasa, kudzidziswa, uye zviratidzo zvakakura zvine chokuita nekutengesa e-border," akadaro.
Zvinonzwisiswa kuti mumakore achangopfuura, Nantong iri kuenderera mberi nekusimudzira "indasitiri bhandi + kuyambuka muganhu e-commerce" modhi, uye kuburikidza nematanho akadai serutsigiro rwemitemo, kuyambuka-muganho e-commerce ekutanga tarenda kudzidziswa, uye kuvhura kuyambuka-muganho e-commerce yakazara kukosha kweketani masevhisi akazara, yakwezva echinyakare makambani ekutengeserana ekunze kuti apinde muCross-border e-commerce, achitarisa kusimudzira hunhu hweNagrad. bhandi. Nerutsigiro rwakabatana rwehurumende, mabhizinesi, uye mauto emagariro, Nantong yakarima zvakanyanya ivhu rakaorera kuitira kusimudzira kuyambuka-muganho e-commerce uye yakaramba ichiburitsa budiriro yayo.
Nguva yekutumira: Kubvumbi-24-2023
