Sekureva kwemushumo, 74% yeSaudi online vatengesi vanoda kuwedzera kutenga kwavo paSaudi e-commerce mapuratifomu.Nekuda kwekuti indasitiri yeSaudi Arabia neindasitiri yekugadzira haina kusimba, zvinhu zvevatengi zvinonyanya kutsamira kune kunze kwenyika.Muna 2022, kukosha kwese kwekutengesa kweChina kuSaudi Arabia kuchave 37.99 bhiriyoni US madhora, kuwedzera kwe7.67 bhiriyoni US madhora kana zvichienzaniswa ne2021, gore-pagore kuwedzera kwe25,3%.
1. Kufarirwa kweSaudi e-commerce kunokwira
Maererano nemushumo mutsva kubva kuKearney Consulting uye Mukatafa, sezvo kugamuchirwa kwekutengesa kwepaIndaneti kuri kuramba kuchiwedzera, vatengi veSaudi vari kutamira kune nzvimbo dzekutengesa dzenharaunda uye nzvimbo dzekutengesa dzemahybridi emunharaunda pane nzvimbo dzekutengesa muganhu.
Sekureva kwemushumo, 74 muzana yevatengi veSaudi online vanotarisira kuwedzera kutenga kwavo paSaudi e-commerce mapuratifomu zvichienzaniswa nekutenga kubva kuChina, GCC, Europe uye US.
Muna 2021, kuyambuka-muganho e-commerce muSaudi Arabia yakaverengera makumi mashanu nepfumbamwe muzana yemari yakazara e-commerce, kunyangwe chikamu ichi chichadzikira nekuvandudzwa kwemabhizinesi emuno nemahybrid, uye chinogona kudonha kusvika 49% ne2026, asi ichiri kutonga. .
Mitengo yakaderera (72%), kusarudzwa kwakakura (47%), nyore (35%) uye mhando dzakasiyana (31%) ndizvo zvikonzero nei vatengi vachisarudza mapuratifomu ekuyambuka kusvika parizvino.
2. Gungwa rebhuruu ree-commerce rakakomberedzwa nemagwenga
Mumakore achangopfuura, nyika yangu yanga iri mubatanidzwa mukuru wekutengesa weSaudi Arabia.Nekuda kwekuti indasitiri yeSaudi Arabia neindasitiri yekugadzira haina kusimba, zvinhu zvevatengi zvinonyanya kutsamira kune kunze kwenyika.
Muna 2022, zvinotengeswa kunze kwenyika zveSaudi Arabia zvichave US $ 188.31 bhiriyoni, kuwedzera kweUS $ 35.23 bhiriyoni zvichienzaniswa ne2021, gore-pa-gore kuwedzera kwe23.17%.Muna 2022, kukosha kwese kwekutengesa kweChina kuSaudi Arabia kuchave 37.99 bhiriyoni US madhora, kuwedzera kwe7.67 bhiriyoni US madhora kana zvichienzaniswa ne2021, gore-pagore kuwedzera kwe25,3%.
Kuti ibvise kutsamira pahupfumi hwemafuta, Saudi Arabia yakavandudza hupfumi hwedhijitari mumakore achangopfuura.Sekureva kwe ecommerceDB, Saudi Arabia ndiyo 27th yakakura kwazvo e-commerce musika pasi rose uye inotarisirwa kusvika $11,977.7 miriyoni mumari panosvika 2023, pamberi peUAE.
Panguva imwecheteyo, hurumende yenyika yakaunza marongero uye mitemo yakakodzera kutsigira nekuvandudza zvivakwa zveInternet uye kurima matarenda ehunyanzvi.Semuenzaniso, muna 2019, Saudi Arabia yakamisa E-Commerce Committee, yakabatana neCentral Bank yeSaudi Arabia nemamwe masangano kutanga akati wandei ekuita zvinhu kutsigira kusimudzira e-commerce, uye yakashambadzira yekutanga e-commerce. mutemo.Uye pakati pemaindasitiri mazhinji anobatanidzwa muchirongwa chechiratidzo che2030, iyo e-commerce indasitiri yave imwe yezvinhu zvakakosha zvekutsigira.
3. Chikuva chemunharaunda VS chepakati pemuganhu
Iwo maviri anozivikanwa e-commerce mapuratifomu kuMiddle East iMasikati, emuno e-commerce chikuva kuMiddle East, uye Amazon, yepasi rose e-commerce chikuva.Pamusoro pezvo, Chinese e-commerce mapuratifomu SHEIN, Fordeal, uye AliExpress ari kushandawo.
Parizvino, Amazon neNoon ndiwo akanakisa ekupinda ekuti vatengesi veChinese vapinde mumusika we-e-commerce muMiddle East.
Pakati pavo, Amazon ine yakakura kwazvo online traffic muMiddle East.Mumakore mashoma apfuura, Amazon yakasimukira nekukurumidza kuMiddle East, ichitora iyo Top1 e-commerce webhusaiti muMiddle East gore rose.
Zvichakadaro, Amazon ichiri kutarisana nemakwikwi kuMiddle East kubva kumakwikwi emuno Noon.
Masikati apinda zviri pamutemo kuMiddle East e-commerce musika kubvira 2017. Kunyangwe yakapinda mumusika nguva yadarika, Masikati ane simba rakasimba rezvemari.Zvinoenderana nedata, Noon inzvimbo inorema e-commerce yakavakwa naMuhammad Alabbar uye homwe yeSaudi inotonga yekudyara pamutengo weUS $ 1 bhiriyoni.
Mumakore achangopfuura, seanononoka, Noon akakura nekukurumidza.Sekureva kwemushumo, Noon akatotora chikamu chakagadzikana chemusika mumisika yakawanda seSaudi Arabia neUnited Arab Emirates.Gore rapfuura, Masikati zvakare akaiswa pakati peakanakisa ekutenga maapplication muMiddle East.Panguva imwecheteyo, kuti isimbise simba rayo pachayo, Noon zvakare inogara ichimhanyisa marongerwo ezvigadzirwa, kubhadhara uye mamwe minda.Iyo haina kungovaka akawanda matura emidziyo, asi zvakare yakagadzira yayo yekuendesa timu kuti ienderere mberi nekuwedzera kuvharidzirwa kwezuva rimwe chete rekutumira masevhisi.
Iyi nhevedzano yezvinhu inoita Noon sarudzo yakanaka.
4. Kusarudzwa kwevanopa zvinhu
Panguva ino, kusarudzwa kwe Logistics provider kunonyanya kukosha.Iyo inonyanya kukosha uye yakagadzikana kune vatengesi kuti vawane yakanaka sevhisi uye yakavimbika logistics mupi.Matewin Supply Chain ichavaka tambo yakakosha muSaudi Arabia kubva 2021, nekukurumidza kurongeka uye nzira dzakachengeteka uye dzakagadzikana.Inogona kuve sarudzo yako yekutanga mune Logistics uye zvakare wako waunovimba naye.
Nguva yekutumira: Jul-14-2023
